CHALLENGE:

As a professional model, Alen needed a flawless visual brand identity design to consistently reflect his elegant, classy look in all communication with his audience. He wanted to stand out and make a unique first impression. He needed his audience to quickly recognize and remember his name to position himself as an international professional model with a forceful, captivating personality and unique style.

SOLUTION:

We started with a strategy call to get a sense of what he wanted to achieve and express through his personal brand and visual identity. That allowed us to understand better and determine his priorities, where he was on his journey, where he wanted to go, and what challenged and inspired him. We discussed aspects of his personality and values, his experience as a professional model, and his plans to develop his career internationally.

Considering all that, we created a brand identity design brief and started working together on his personal branding project.

Deliverables included the primary logo, logo variations, business card design, and brand board as a style guide, including the look and feel inspiration, color palette, typography, and logos.

With a well-defined visual identity and tone of voice for the brand, we opened the door to endless possibilities for creating branded content and maintaining consistency.

Consequently, sharing that content in new social media channels and building a website will develop a cohesive online presence to reach the target audience with the right message.

To make the most of every investment, from stationery and marketing collateral to content marketing and ads, it’s crucial to develop a unique personal brand identity and make visual branding memorable. The brand style guide and the personal branding strategy allowed Alen to make a great first impression and maintain consistency and professionalism in his image.