ABOUT
Brand Strategist | Marketing Professional
10+ years of experience in marketing strategy, branding, and business development.
Primary areas of expertise
Branding • Marketing Strategy • Business Development • Events Management • Strategic Partnerships
I collaborate with entrepreneurs and businesses to build successful brands by leveraging growth opportunities, developing strategic partnerships, and creating memorable brand experiences that foster innovation and inspire meaningful connections.
I'm passionate about and dedicated to helping startup founders, teams, and professionals bring their ideas to life and make a positive impact. Specializing in brand strategy, design, and experiential marketing for high-end technology companies, CPG brands, startups, and the entertainment industry, my approach is focused on innovation, relevance, and authenticity. I manage everything from branding projects and marketing campaigns to events, field marketing, and brand activation programs nationwide.
I also love meeting like-minded people and learning from different perspectives, which led me to create Inspiring Brands—a blog and podcast where industry experts and leaders share their insights on business, entrepreneurship, and innovation.
My Story
I was born and raised in Buenos Aires, Argentina—a city with vibrant culture and rich European influence. Growing up, I was surrounded by French architecture, Italian and Spanish traditions, talented artists, passionate soccer fans, and the lively energy of live music. And, of course, the scent of freshly brewed 'mate'—our most traditional drink—was always present at gatherings with friends, family, or colleagues.
In 2014, I stepped into my first full-time leadership role as an event sales and marketing manager. It was there that I discovered my passion for creating memorable events and experiences that connect people to brands and things they love. At the same time, I freelanced as a designer, creative director, brand ambassador, and field marketing manager—work I continued after moving to the U.S.
With over ten years of experience in marketing, brand strategy, creative design, and business development, I’ve had the privilege of working with incredible teams and projects. I’ve led numerous field marketing events, branding projects, and marketing campaigns. In 2019, I took the leap to develop an international career by studying International Business Management at Vatel Business School, which opened doors to opportunities abroad.
In 2021, I moved to Miami, FL, after being selected for a management training and cultural exchange program through the J-1 visa, designed to help professionals develop their careers in the U.S. In 2024, I became an American citizen and moved temporarily to Ann Arbor, MI, where I had the opportunity to resume my studies with the goal of pursuing an MBA and participate in startup development programs at the University of Michigan to connect with more entrepreneurs and professionals in the industry. This move allowed me to gain new perspectives and unlock opportunities as I prepare to move back to California.
Today, I approach each project with the same energy and passion that sparked my journey. I’m grateful to be able to do what I love every day: collaborating with startups and entrepreneurs to build successful brands, connecting with like-minded professionals, and working together to make a positive impact.
Whether you're looking to shape your brand strategy, expand to national or international markets, bring visual concepts to life, or produce unique events and brand experiences, I'm here to help you make it happen.
My VISION
As an entrepreneur and business consultant, my goal is to make a positive impact on the industries and economies I work in—especially in the U.S. and Argentina—while giving back to the communities that have supported me. I’m passionate about creating valuable opportunities, whether by generating jobs, launching educational programs, or helping future generations of entrepreneurs and professionals succeed.
I plan to achieve this by developing solutions that improve productivity and add value through funding and resources for startups and entrepreneurs. I aim to lead teams of like-minded professionals working towards a shared goal, organize events that bring entrepreneurs, VCs, and industry experts together, and make education and business management training more accessible through cultural exchange programs and mentorship.
To me, entrepreneurship means much more than financial rewards and personal success. It’s about doing what I love while making an impact and helping others grow personally and professionally. I want to encourage innovation, share what I’ve learned, and provide the support I wish I had when starting out to the next generation of entrepreneurs and professionals.
I believe that every day is a new opportunity to make a difference, pursue our goals, and work towards a meaningful purpose, and I’m dedicated to playing my part in helping others bring their visions to life.
LET’S CONNECT
Interested in collaborating or working together?
I’d love to hear from you!
Schedule a call to discuss your project, ideas, or collaboration opportunities.
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