BRAND DESIGN & STRATEGY
BRAND STRATEGY + DESIGN + Experience
Redefining brand design, strategy, and experiential marketing for high-end technology companies, CPG brands, startups, and the entertainment industry.
Brand Design & Strategy
Services explained
Brand Strategy
As a brand strategist, I work on projects that cover everything from brand strategy and messaging to visual identity design and brand style guidelines. I create marketing and creative strategies tailored to each brand’s specific goals—whether you’re rebranding, improving your positioning, expanding into new markets, or boosting your online presence.
Each project is carefully crafted to address challenges, highlight strengths, and seize new opportunities. I always take into account consumer insights, the competitive landscape, market trends, your unique value proposition, brand personality, and a focus on long-term growth and innovation.
Branding ProjectS
A strong brand strategy helps you maintain consistency in your brand identity, create a brand your customers connect with, and integrate your brand into their lives. This, in turn, leads to more effective advertising and marketing campaigns.
In a branding project, we’ll focus on key aspects of your brand design and strategy, including:
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We’ll work together to clearly define your mission and vision, aligning them with what you do and why it matters.
By identifying your strengths, opportunities for differentiation, and positioning, we’ll build a strong foundation that gives your business a unique competitive advantage and the potential to scale and grow.
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Your brand messaging should inspire and resonate with your ideal clients, reflecting your brand’s personality, mission, and core values.
Together, we’ll craft a compelling brand story that connects with your audience in a meaningful way. By engaging them with authenticity, we’ll build trust and foster meaningful relationships that drive loyalty and strengthen your brand.
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We’ll identify your target audience through market research and customer insights, focusing on demographics, psychographics, and purchasing behaviors. By stepping into the mindset of your ideal client, we’ll uncover their needs, interests, and values, aligning them with your brand. We’ll also define your unique value proposition and how to communicate it effectively.
With a clear understanding of your ideal client, we’ll shape your brand strategy and creative identity to resonate with them.
To achieve this, we may focus on some or all of the following:
Defining the characteristics of your products or services
Conducting market research
Creating detailed buyer personas
Mapping the customer journey
Testing and refining your strategy, continuously adapting based on performance and feedback
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Your brand identity and personality should not only differentiate you from competitors but also add real value to your products or services. Together, we’ll identify what makes your company, product, or service unique and valuable to your ideal clients, and develop a brand that genuinely resonates with them. Every element will be crafted with your audience, values, and purpose in mind.
Brand Design
The visual aspect of your brand includes everything from strategic branding to designing essential visual assets—like logo variations, color palettes, and typography—along with business cards, digital assets, and other marketing collateral. We’ll also design your brand’s style guide to ensure consistency.
Both the visual and verbal elements of your branding need to reflect your brand’s purpose, personality, and authentic voice. They should clearly communicate what makes your brand unique and valuable in a way that’s easy for people to recognize and remember.
We’ll create a comprehensive brand style guide to maintain consistency across all touchpoints, from business cards and marketing materials to your website, social media, and advertising campaigns.
An essential branding project typically includes:
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Branding goes far beyond just your logo and visuals—it plays a critical role in your success and growth. That’s why it’s important to approach it with a long-term mindset, ensuring your brand design becomes a valuable investment. Even if our project is primarily visual, we’ll need to align on your overall brand strategy, target audience, and goals.
Before we dive into the project, I’ll gather key information about your business plan and brand. This helps us create a strategy that addresses any challenges, enhances the customer journey, and ultimately supports your goals.
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Using the insights from our brand audit and strategy, we’ll create a detailed design brief outlining the project’s scope, purpose, goals, action plan, schedule, deliverables, and all the resources needed to ensure success from start to finish.
We’ll also organize everything in Asana, giving you an easy way to track progress and access all files, messages, and forms in one place.
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We’ll create a mood board that captures the visual inspiration and references to define the look and feel we aim to achieve for your brand.
In addition, we’ll include keywords that represent your brand’s personality and the core topics you want to focus on to attract and resonate with your ideal client. This step ensures we’re aligned on how your brand should be perceived and how it connects with your audience.
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Your logo plays a key role in your brand’s first impression. It needs to be unique, easy to recognize, and memorable to help your brand stand out and stay top of mind. We’ll ensure your logo reflects your brand’s values and resonates with your target audience.
Your primary logo and its variations should remain consistent over time, representing your brand in every interaction. That’s why we’ll create a timeless, bespoke design that embodies your brand’s personality, purpose, and values.
A high-end logo increases perceived value, which is essential for showcasing high-quality products and services. Your logo will communicate the unique identity and value your brand offers.
Logo Variations (submarks, black and white, square, etc.): Consistently using your logo and its variations ensures strong brand recognition while allowing creativity in other design aspects. We’ll adapt your logo for different applications without sacrificing consistency.
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Choosing the right typefaces and establishing a clear hierarchy are essential to shaping your brand’s look and feel. Through typography, we’ll communicate your brand’s identity and reflect your unique voice.
We’ll define the details to ensure consistent use of typefaces across all branding materials, helping maintain a cohesive and polished brand image.
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Your color palette is thoughtfully chosen to reinforce your brand image and bring your identity to life. It ensures consistency across all touchpoints, from print to digital applications, helping your brand remain cohesive and recognizable in every format.
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A brand board is a one-page visual style guide that captures the key elements of your brand identity in a single document. It represents your brand’s values, attributes, and personality through essential components like your primary logo and its variations, visual inspiration, keywords, typefaces, and color palette.
The brand board also includes important details such as typographic hierarchy and color codes, serving as a quick reference to ensure your branding stays consistent across all platforms.
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This project goes beyond just a logo and aesthetics—it’s about creating a brand rooted in a well-defined strategy. I ask that you trust my expertise, experience, and the reasoning behind each design choice. Because of this, I offer a limited number of concepts and revisions. However, you’ll always have two revisions included in the process.
These revisions give you the chance to review the work, share your thoughts, and ensure you're satisfied before we move to final approval. During the first revision, I’ll walk you through the design, explain the rationale behind it, and show how it works in real-life scenarios, ensuring we’re aligned and that you feel confident with the result.
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As part of the project, you can select a marketing collateral item to be designed based on your needs. This could be a business card, a 1-page PDF, a flyer, or any other item that supports your brand. This ensures that your visual identity is seamlessly integrated into your marketing materials.
You’ll receive the original logo files in high-resolution PNG with transparency, as well as vector formats. In addition, I’ll provide typeface files and color codes for both CMYK and RGB.
You also have the option to add the following items or services:
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Based on your preferences, mockups showcase how your visual assets will appear across various applications, such as stationery, signage, apparel, swag, and more.
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You can choose from a range of additional marketing collateral or stationery items, such as business cards, email signatures, newsletters, infographics, 1-page PDFs, flyers, banners, and more, to further support your brand.
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A comprehensive brand guidelines document, or style guide, ensures your branding remains consistent across all applications. This document can be easily shared with your brand team, partners, contractors, or anyone involved in creating for your brand. It outlines clear brand standards to make sure everything aligns with your defined vision.
The guidelines include everything from your brand values and purpose to graphic design elements and visual/verbal concepts, ensuring your aesthetics and tone of voice remain consistent in every message, experience, and interaction.
Examples:
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(LinkedIn, Instagram, Facebook, Pinterest, etc.)
We can design and implement custom creative assets for your social platforms, including Instagram post templates, story highlight covers, LinkedIn and Facebook banners, post designs, photo editing, and more.
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We’ll design a presentation tailored to your needs, whether it’s a simple Keynote or PowerPoint format or an innovative, fully customized PDF pitch deck designed in Adobe InDesign.
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As an extension of your marketing team, I can support you in the following ways:
Campaign Design and Execution: I lead the creation and execution of marketing campaigns, overseeing creative teams for all web, print, and digital marketing collateral, photography, and promotional video production. I ensure that project briefs, schedules, and budgets align with high-end brand standards for successful outcomes.
Comprehensive Creative Strategy: I manage all aspects of creative strategy, including graphic design, copy, art direction, technology, swag, ads, and social media. Collaborating closely with internal marketing and sales teams, I help develop marketing plans, analyze results, and uncover opportunities. I also conduct in-depth brand health analysis, market trend research, customer persona development, and competitive analysis to refine and enhance strategies.
Budget Management and High-Quality Results: I consistently deliver high-quality results while keeping projects within budget by forecasting expenses, identifying cost-saving opportunities, and making the most of valuable resources.
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Squarespace or Webflow Customization + Google Workspace Setup
I’ll design and customize your brand’s landing page or full website on Squarespace or Webflow. If you choose Squarespace, it’s easy to update and make small changes as needed over time. Additionally, I can set up your Google Workspace, including your business domain and email, to streamline your online presence.
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Beyond website design, I can help you acquire a new domain and set up your business email address. With a Google Workspace account, you’ll be able to manage all your emails through Gmail, store documents in Google Drive, and handle calls via Google Meet or Google Voice.
Whether you have a business in the San Francisco Bay area, LA, or anywhere in the U.S., we’ll find the best way to connect and work together. I travel to manage special events or attend meetings whenever needed, and I’m always available via Zoom or Slack to chat. Email me if you’d like to discuss a project or have any ideas for collaboration.
WORKING TOGETHER
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:• Streamlined project management.
Managing tasks and tracking progress will be simple, giving you more time to focus on other aspects of your business. I use Asana and Google Workspace to keep everything organized in one place. Our project hub will include briefs, schedules, design approvals, contracts, invoices, messages, notes, and all necessary files.We’ll communicate through Slack, Zoom, email, text, or phone calls—whatever works best for you.
:• The process.
We’ll begin with a strategy call or meeting to get to know each other, discuss your brand, and dive into your project’s details. Together, we’ll identify your brand’s strengths, challenges, and growth opportunities. We’ll also explore past experiences, ideas, and insights to tailor my approach to your specific needs.
Based on our conversation, you’ll receive a personalized proposal. If we move forward, we’ll formalize the agreement with a contract and create a comprehensive project brief and schedule that align with your goals, budget, and timeline. We’ll set clear goals, maximize ROI, and bring your vision to life.
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Every project is unique and tailored to your goals and opportunities. While specific outcomes depend on the scope, we’ll always aim for measurable, lasting results. These may include:
Building brand awareness and loyalty
Expanding into new markets
Enhancing your online presence
Improving customer experience across all touchpoints
Increasing conversion rates and customer lifetime value
Shaping your brand strategy
Growing overall revenue
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Whether you’re looking to develop a brand strategy, bring visual concepts to life, or create unforgettable events, I’m here to help.
→ Schedule a call to discuss your project.
→ Request a proposal here
All About Strategic Branding
FAQ’s
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In short, strategic branding is about:
Defining your brand’s personality, values, and purpose.
Crafting a brand strategy, including your value proposition, positioning, and differentiation.
Building meaningful connections with your audience and creating memorable brand experiences.
Translating your brand identity into visual and written communication with a consistent, distinctive image and messaging.
For more information on strategic branding and why it matters, check out this post.
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The impact of experiential marketing and strategic branding goes beyond what can be captured in hard numbers. Surprisingly, shifting your focus from simply outperforming competitors to building a unique brand and connecting authentically with your audience often leads to better results. Authenticity and innovation become your strongest competitive advantage.
For this reason, it’s crucial that your brand identity reflects your core values and purpose. Transparency in showcasing your brand’s essence builds meaningful relationships with your audience and fosters loyalty.
While experiential marketing is often linked to in-person events, successful brands enhance the entire brand experience across all touchpoints. Consistency in customer experience is key—from brand strategy and visual identity to events and marketing campaigns. Every interaction should align with your brand’s mission, ensuring that your message is cohesive and impactful.
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Here’s why I don’t offer set prices and why discussing your project before giving you a proposal is essential.
I take a personalized approach, starting with an introductory call. During this conversation, we’ll explore your brand, goals, and whether I’m the right fit for your needs. This ensures that the solutions I propose align perfectly with your objectives, needs, and budget.
By listening to your perspective first, I create a plan that delivers the outcomes you value most. This approach helps us avoid unnecessary back-and-forth and ensures we capture all the important details from the start.
Each proposal is tailored to the specific scope of your project. It depends on various factors like your business size, stage of development, challenges to address, research needs, and desired deliverables.
When I ask about your budget and revenue, it’s to ensure that I can present a proposal that maximizes your potential ROI while staying within your financial and timeline constraints. This information helps us prioritize the project scope and options that make the most sense for your business.
As your partner, my goal is to help your brand grow. I want you to be happy with not only the process and experience but, most importantly, the results. Seeing the positive impact on your business is what drives me.
That’s how I succeed—by helping you succeed first. Everything I ask during the strategy call and throughout the project is to ensure we’re aligned on that goal.
LET’S CONNECT
Interested in collaborating or working together?
I’d love to hear from you!
Schedule a call to discuss your project, ideas, or collaboration opportunities.