Events & Field Marketing Management

My Experience

I managed the strategy and execution of field marketing programs, experiential marketing, and brand activation events, leveraging my diverse background to handle high-profile projects with confidence and consistently deliver high-quality results.

• Managed a wide range of field marketing and brand activation events, from guerrilla marketing and on/off-premise sampling to corporate sponsorships, experiential marketing, influencer campaigns, and trade shows. I handled everything from planning and logistics to staffing, branding, and execution, ensuring events ran smoothly and exceeded client expectations. I also built strategic partnerships across advertising, PR, venues, and suppliers to enhance the overall impact.

• Focused on improving the brand experience by creating and executing strong marketing strategies, SOPs, and brand guidelines, always informed by attendee feedback and data. I tracked key metrics like sales, lead generation, engagement, social media impact, and other KPIs to fine-tune future campaigns.

• Built solid relationships and negotiated with clients, partners, and stakeholders, which helped boost cost efficiency, sales, and ROI—saving clients an average of 20%. I also managed large budgets and teams of brand ambassadors and production staff, making sure events stayed on track and within budget.

Throughout my career, I've collaborated with a diverse range of brands in various industries, including CPG, Hospitality, Health and Fitness, Technology, and Entertainment. These include both startups and big names such as Hilton, Selina, Corona, Bacardi, Jack Daniel’s, Hennessy, Red Bull, C4 Energy, Kellogg’s, T-Mobile, Spotify, BMW, Nike, and Adobe, demonstrating my adaptability and versatility. 

Below are photos I took from events, marketing campaigns, and projects I worked on or managed.

Please contact me for more information about experiential marketing, brand activation, and event experiences.